This fluency in the digital space led to a keen insight on how consumer behavior was changing and where the industry was headed. Samsung has been a leading tech company for years, and the adoption of these recommendations will help to keep the company as one of the most profitable in the world.
The marketing campaign that Samsung has adopted for its mobile phone division, as well as most other electronics divisions, has been to basically flood the market. This company reported a huge amount of assets in its most recent financial statement. In addition, Samsung, once stymied in its tunnel-vision focus on improving business processes, was now able to use those skills to better understand the finer points of the marketing mix, including pricing models, product development and how to optimize these factors to make the most of short product life cycles.
The system also made pricing adjustment recommendations. He ensured that people understood the new practices, and never wavered in his commitment to these efforts.
Lee demanded a complete rethinking of key fundamentals and set the stage for long-term investment in innovative, premium products and brand value. Samsung was among the first to recognize that different technologies were merging into single products and that these products themselves were further enabled by connectivity to the network.
It is worth noting that the high number of recent releases from Samsung could be in accordance with the company attempting to deflect a portion of the negative media attention that fell to it after the lawsuit that Apple filed against Samsung for stealing their patent on phone software, however it appears that Samsung is following its strategy of continually offering its consumers more and more options in the world of mobile communications.
This approach can be seen in two potential views. Though the company is worldwide and sells products all over the globe, the customer service representatives should be localized to a country where the consumer buys the product.
The program collected data on sales, margins, market shares and expenditures to analyze the efficiency of previous marketing plans in order to recommend where marketing funds should be spent moving forward.
Second, the company, before any action is taken to ban any of the products that Samsung currently is selling, the company should attempt to make a large push to get as many of the jeopardized products out to its consumers.
If the company is banned from selling its Galaxy S Smartphone series in the U. In this ever accelerating and competitive industry, Samsung has made huge strides in gaining the competitive advantage in the international market. To do so, Samsung began by shifting their business focus.
By implementing these recommendations, Samsung will see improvements in both its sales and its feedback from its customers. Apple has already made plans for a similar case to be filed that would target some of the newer Samsung products including the Galaxy S III. In order to get ahead, Samsung would have to figure out a way to diversify their offerings.
Regardless of the provider that Samsung endorses the highest, there is one other glaring problem that the company must address beside the lawsuit with Apple. Harvard Business Review, July The Smartphone sold over 10 million units in a timeframe of fewer than two months.
Samsung had the ability to move a product from concept to commercialization in just five months, as opposed to the previous 14 months five years earlier.
As a result, Samsung could refresh its product line twice as often. This will allow for many people to have incentives to immediately acquire a top-tier Smartphone that is covered for any potential damages for years to come.
As of SeptemberSamsung has unveiled many new products to the electronic world, including new mobile devices. This has lead to Samsung taking a large lead over Apple, in the 2nd quarter of One strategy could be to offer a discounted price or an extended warranty that covers extensive damages and losses at no additional price.
Samsung has consistently received negative reviews and feedback on its customer service. Those that have the product before it is banned will likely be grandfathered in and be able to keep their device after it gets banned from being sold. Therefore, it is of the upmost importance that the company has a serious backup plan if the banning should take place.
Key products One of the key products that Samsung has distributed and seen wild success with is its mobile phone division of the electronics company.
The operating systems include: If therefore, the company were to offer some sort of large incentive for customers to buy their products, they could get a stronger hold on the market before their potential top selling product is removed.
With assistance from an internal computer program, M-Net, Kim was able to determine where funds would reap the highest returns. Samsung needed to reinvent themselves. With the focus on innovation came a complete shift in the workforce as well.
The negative comments ranked at During the early s, consumers began flocking to digital technologies that were being introduced in consumer goods like cameras, audio equipment and other electronics.To order the Case book online, click on the Buy now button and select the book from the list of available books.
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its a case study of Starbucks, concerning its international Marketing and environment.5/5(35). This sample case study explores Samsung’s business development, lawsuits, and marketing strategies, offering recommendations believed to help strengthen the global organization. Samsung Electronics Lawsuits, marketing, and recommendations.
Founded in by Byung-Chull Lee, Samsung has flourished in the electronics industry to become one of the most dominant companies in the field today.5/5(2). Case Study: Samsung’s Global Marketing Success Story High tech products, solutions and services are evolving faster than most IT organizations and end-users can keep up.
In this ever accelerating and competitive industry, Samsung has made huge strides in gaining the competitive advantage in the international market.
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