Do market research and find out what other therapists and practitioners in your area are doing and how they are marketing. Michael Humphreys and Eric Mitchell have started a website called www. Traditionally this has not been the case for complementary therapies, but in more recent times there has been a move to apply science to better understand how many complementary therapies work.
Run promotions for the various holidays emphasising gift certificate sales: Brainstorming is best done as a stream of consciousness exercise. A lot of these come from my former career, but this is an uncensored, brainstormed list. Determine who your target markets are.
It will really help you in the long run. He also offers a free report at his site. The following is some practical marketing advice on how to attract and retain clients. Develop an information kit for new prospective clients telling them everything they need to know about getting a treatment such as location, cancellation policies, educational material etc.
Use both sides of your business cards. Your online presence must be highly visible to Google. Ask them for information about themselves too so that you can refer clients to them also.
Offer your clients a free treatment if they refer say three friends to you. Some people have a hard time bragging about themselves and others have a hard time admitting their flaws.
Secondly, Todd Brown has developed a comprehensive system for getting more clients at his website. There is no quick fix, since healing and balance take time.
Develop a specific plan for each target group. I want to share the process with all of you in hopes that you might gain something from it. It helps if you can have someone you know and trust to give their list of your strengths and weaknesses.
Find other health-related businesses and people to network with such as Yoga studios, health clubs, Pilates teachers. It always leads to decisions with no strategy or long-term analysis benefits.
Therefore it is vital that you spend both wisely and only focus on activities and expenditure that will generate more resources than they consume.
Send hand written thank you notes when appropriate. For example; athletes, business people, children.
However, it is important to tell your doctor and your complementary therapist of all drugs, treatments and remedies you take or use.
Off-line printed directories are becoming far less relevant or effective. It is essential that your marketing plan and activities incorporate a significant and effective Web strategy.
Strengths and Weaknesses Combine all 4 lists and develop a strategy based on them. As the joke goes; Where is the best place to hide a dead body? They have a free monthly marketing newsletter. Keep up on techniques and methods, constantly improve your self and your treatments.
However, they can still cause strong negative effects in some people, including severe allergic reactions. More on this after this section. Examples of complementary therapies.
Pay particular attention to your contact details. The first reaction to news that you may lose a big chunk of your revenues is Panic. Many complementary medicines have a range of active ingredients to be aware of that people may not recognise, and cases of contamination have been reported.
More and more people are using their computers, phones, and other electronic devices to find services such as yours on the Internet.the complementary therapy business with limited funds – in other words how to set up a business for less than £ Thats right – how to set up a Complementary Therapy Business for less than £ (or $ for.
Business practice for complementary therapies. VTCT is the specialist awarding body for the Hairdressing, Beauty Therapy, market a business in the complementary therapy industry. business plan, including professional services that may be required. Massage Therapy World.
The Tools You Need to Build the Practice of Your Dreams. Main navigation. About; Contact; Business strategy is best done with a cool head and with the future in mind. As luck would have it, my RSS feed served up this gem of an article from the Netsetter: The Effective Marketing Plan: SWOT Analyze Your Market.
Marketing advice for complementary and holist therapists on how to attract new clients to their practice or clinic. Includes a comprehensive list of marketing tips and techniques. How to Attract Clients to your Holistic Practice. For example; athletes, business people, children.
Develop a specific plan for each target group. Do market. Victoria's hub for health services and business. DHHS. A gateway to the strategies, policies, programs and services delivered by the Department of Health & Human Services.
Complementary therapy is known by many different terms, including alternative therapy, alternative medicine, holistic therapy and traditional medicine. Examples of. Business Plans for a Complementary Therapist.
If you want to launch or develop a holistic or complementary therapist business, then your .Download