Bharti airtel mobile services marketing essay

Airtel, the monopoly breaker shattered the Telecom monopoly in the International Long Distance space with the launch of International Submarine cable Network i2i jointly with Singapore Telecommunications Ltd.

Besides there is a vast rural segment where the cellular services have not made much headway and Uploaded for www. Bharti Airtel offers GSM mobile services in all the telecom circles of India and is the largest mobile service provider in the country, based on the number of customers.

Airte have three big personality Viz. In MarchAirtel launched a mobile operation in Rwanda. The Company also has an information technology alliance with IBM for its group-wide information technology requirements and with Nortel for call center technology requirements.

Strategic Outsourcing at Bharti Airtel Limited

Incellular service was extended to Himachal Pradesh. The investment made by SingTel is one of the largest investments made in the world outside Singapore in the company. InAirtel launched its first international mobile network in Sri Lanka. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore.

All these services are provided under the Airtel brand. It was also the first to launch services overseas. Managed e-Business Services include: This will improve the quality of service to desired level and provide simultaneous integration with the nationwide network.

It has forayed into mobile service provision as well. Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently introduced National Long Distance.

He symbolises the adage that success comes to those who dream big and then work assiduously to deliver it. It offers its telecom services under the airtel brand, and is headed by Sunil Bharti Mittal. Diverse business portfolio — Mr.

Bharti Telecom Ltd Services leveraged its recently completed high-speed fiber-optic network spanning out to 24, kilometers a. If BSNL is not innovative and agile, its cellular service will be a flop.

Established inBharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit.

Essay Example: Marketing Strategy of Bharti Airtel

The intensity of competitive pressures across the chain is reflected in the downward spiral being witnessed in tariffs and prices to customer. In the ensuing years, as Uploaded for www. With liberalization there was competition in virtually every segment. There are companies that provide local connectivity, those that function as long distance carriers, and those that provide only gateway links.

On 31 MayBharti Airtel awarded the three-year contract to Alcatel-Lucent for setting up an Internet Protocol access network mobile backhaul across the country.

A comprehensive range of value-added, customised services are part of the unique package from Airtel. Similarly with the help of Ansoff matrix it can be finding that what are the different strategic options available to the company under the different market condition.

Apart from being the largest manufacturer of telephone instruments in India, it is also the first company to export its products to the USA.All of Bharti Tele-Ventures’ services are provided under the Airtel brand.

As of SeptemberBharti Tele-Ventures was the only company to provide mobile services in all 23 telecom circles in India. Business Strategy of Airtel Bharti (Essay Sample) Besides the mobile telephony services, Airtel also provides broadband and subscription television services.

All Airtel telecom services are offered under the "Airtel" brand name with Sunil Bharti Mittal being the Chairman and CEO of the company.

Business & Marketing | Essay | Critical.

Airtel Lanka is a part of Bharti Airtel, Indias leading telecommunication company which currently Fair Use Policy; Airtel Lanka Is A Part Of Bharti Airtel Marketing Essay. Print Reference this. Published: 23rd March, They brag to be the world 5th largest mobile service provider with their customer base.

Airtel Lanka currently has 1. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services.

Bharti Airtel Limited

It offers its telecom services under the airtel brand, and is headed by Sunil Bharti Mittal. MARKETING STRATEGY ADOPTED BY BHARTI Bharti has spent a considerable amount on advertising its mobile phone service, mint-body.coms print advertising, the company had put up large no of hoardings and kiosks in and around Delhi.

The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. Airtel is the 3rd largest mobile operator in the world in terms of subscriber base.

However, its revenue.

Bharti airtel mobile services marketing essay
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